Research & Development
Púr remain at the forefront of innovation where our Product Development
team continually focus on creating new designs and concepts which lead
the industry.
Technical and marketing support ensure that all developments are driven by the central philosophy of providing the very best for mother and baby. Our emphasis has always been on understanding user needs and then integrating safety, quality and style into every item in the Púr range.
At
Púr, innovation and manufacturing excellence are supported by unrivalled
in-house facilities for product quality assurance and testing. Few baby products
manufacturers maintain such a level of dedicated testing equipment and software
to ensure optimum quality at all stages of the product development and production
process.
Our laboratories include full facilities for mechanical and chemical analysis where batch and real-time production testing is continually in progress.
Naturally, Púr product quality and safety both meet and exceed British, European and worldwide standards.










